It is similar to Verdana yet has narrower letters, small counters, and tight letter spacing. Courier is the standard font used for screenwriting in the film industry. Courier New has heavier dots and commas than the original Courier. It was designed in 1955, similar to Times New Roman, but adjusted to be a monospaced font. It was designed to be readable on low-resolution screens, its main feature is tall and wide low-case characters. Has tall low-case letters, slightly condensed, short descenders, and ascenders. HelveticaĪ sans-serif typeface, one of the most used fonts of a type, has rounded letters and wide capitals. Due to terminal diagonal cuts, it looks less mechanical compared to other fonts of the sans-serif family.
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Arialĭesigned in 1982, is packaged with all versions of Microsoft, starting from Windows 3, and Apple Mac OS X. Here is the list of the top 10 fonts that you may use with a 100% guarantee that they will render in users’ inboxes just like you planned: 1. It’s easier to read sans-serif characters on the screen. Based on the assumption that emails are being observed only online using the desktop or mobile screens, the best are sans serif fonts. The most popular sans-serif safe fonts are Arial, Trebuchet MS, and Helvetica.ĭuring the investigation, I have found several sources which claimed that serif fonts are most suitable for emails but I totally disagree. Sans serif fonts are those that don’t have a decorative line at the end of every symbol. The most popular serif fonts are Times New Roman and Georgia. Serif fonts could be defined as fonts that have a small line at the end of every character. Typefaces do affect the legibility of emailing fonts, too. Which one to choose: a Serif or a Sans Serif font? Let's see which font to use for email newsletters. There are two major types of fonts: Serif and Sans Serif. You spend almost twice as much time on reading italic font style and decorative fonts compared to regular ones: What is the most readable font? The experiment about font legibility was conducted by Norbert Schwarz and Hyunjin Song in 2010. Of course, legible text is better and faster to read so check if all characters are visible, clear, and distinctive enough. The main feature of your content’s font is legibility. Legibility is the ability to distinguish one letter from another. Pay close attention to the legibility of the chosen font If you want to highlight things, you may apply the bold font style.īut never underline your text and never apply italic typeface out of email accessibility reasons. Normally, one font style is right enough. If you use more than two, emails look somewhat messy.
Avoid using more than 2 font styles in emailsĭo not mix regular, bold, and italic font styles in emails. In a perfect case, that’s enough to use only one font but different sizes: one to highlight the heading and another one for the rest of your content. If you use too many fonts, your email seems very complicated in the best case and annoying in the worst one.
There are three ground rules to keep in mind when choosing the best font for email: 1.
It is easy to work on fonts in emails with Stripo Get started HTML email fonts: General rules to follow
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